News | Christie's Complete Cinema Solutions Offer Truly Immersive Experience at Asia's Largest Multiplex | Christie | Net-AV
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Christie's Complete Cinema Solutions Offer Truly Immersive Experience at Asia's Largest Multiplex
Posted on Wednesday, October 15, 2014

SEOUL, Korea – (October 15, 2014) – Christie®, a global leader in digital cinema technologies, is proud to announce that its state-of-the-art cinema solutions have been installed in the newly opened Lotte Cinema World Tower in Seoul to provide the ultimate movie-going experience for its patrons.

Located in the highest landmark in Korea, Lotte World Mall, the Lotte Cinema World Tower is the largest multiplex in Asia with 21 theater auditoriums and over 4,600 plush seats for maximum comfort. Each theater, housed on separate floors, will have its own unique concept and interior design based on an “art movie city” theme. The screen in its 21st auditorium currently holds the Guinness World Record for the largest permanently installed 35mm cinema screen in the world, measuring an enormous 34 meters by 13.8 meters.

Lotte Cinema World Tower is also home to the largest 4D theater in Korea, equipped with dynamic motion seats and other special effects.

All auditoriums are complete with Christie digital cinema solutions, including the flagship Christie Solaria Series projectors, Christie Vive Audio surround sound systems, Christie ACT Digital Cinema Theatre Control and Christie Integrated Media Block (IMB). The installation of this extensive range of cinema solutions by Christie and its Korean partner Eugenetek Corporation is one of the biggest entertainment solutions projects undertaken by both teams in Korea.

Audiences can expect nothing but the best visuals from the Christie Solaria CP2215CP2220,CP2230 and CP4230, which utilize the latest generation DLP® Cinema electronics platform. Among the seven auditoriums fitted with Christie Vive Audio, five are specially configured to meet Dolby®Atmos sound technology requirements. Filmmakers use Dolby Atmos to place and move sounds anywhere in the movie theatre, including overhead, to make film audiences feel as if they are inside the movie and not merely watching it. Rounding out the impressive list of installed products are the Christie ACT and Christie IMB solutions designed to provide the best performance and reliability in terms of theater automation control and content delivery.

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