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Latin Stars Unite to Fight Poverty
Posted on Tuesday, July 15, 2008
Latin Stars Unite to Fight Poverty

NILES, IL, July 15, 2008 — In late May, more than 380,000 people attended two simultaneous concerts in Buenos Aires and Mexico City, organized by the Fundacion ALAS (Latin America in Solidarity Action).

 

The mission of ALAS is to increase awareness of the more than 32 million children living in poverty in Latin American countries.  The organization wants to encourage Latin American corporations and governments to finance programs that will provide food, health care, and education for these children.

 

“We’re honored that our products were chosen to be used at these concerts to help raise awareness of this very important issue,” said José Rivas, Director of Sales and Marketing for Shure Incorporated’s International Americas Business Unit. “I’m proud of all of our endorsers who performed at both concerts.”

 

Shure endorsers Alejandro Sanz, Calle 13, Fito Paez, and Gustavo Cerati joined a legion of other Latin American music stars at the concert in Buenos Aires.

 

Argentina’s biggest live sound company, Buenos Aires Live Show, provided sound reinforcement for the event in Buenos Aires, supplying 16 channels of Shure UHF-R® wireless for a stage dominated almost exclusively by Shure SM58®, Beta 58A®, and KSM9 microphones. Buenos Aires Live Show also used Wireless Workbench 5.0 to continuously scan and coordinate the wireless frequencies for each performance.

 

Almost all of the artists used Shure PSM®600 and PSM®700 in-ear monitor systems with SCL3, SCL4, and SCL5 earphones during their performances.

 

“The SCL4’s sounded excellent,” said Nelson “Polo” Montalvo, Production Manager for Calle 13. “At no time did [lead singer] Residente look over at me during the show, that means his singing was absolutely secure, and everything sounded good. In such an important and energetic performance, the SCL4’s never distorted…and I know this since he never took them out.”

 

The concert in Mexico was held simultaneously at El Zocalo, one of the biggest plazas in the world, where Shure endorsers Babasonicos, Mana, and Miguel Bosé, all relied on Shure microphones to make their voices heard in the battle against poverty.

 

“It is great to be able to rely on Shure for their superior sound quality and RF reliability at all concerts, especially ones as important as these,” said Herman Cools, monitor engineer for Miguel Bosé.

 

To date, ALAS has raised more than $300 million for the cause.
 

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